Imagicast brought to market an interactive, multimedia, retail kiosks, designed to increase product sales. Despite the promising forecasts of analysts and detailed forecasts of demand management Imagicast, the company still has not sold a single kiosk. Time and money are running out, and the company must decide what to do next. "Hide
by John T. Gourville, Alison Berkley Wagonfeld Source: Harvard Business School 19 pages. Publication Date: April 25, 2002. Prod. #: 502052-PDF-ENG
Related Case Solutions & Analyses:
Personal Selling and Sales Management
Reputation in Online Auctions: The Market for Trust
Managing the Chicago Public Schools
Collaborating with Activists: How Starbucks Works with NGOs
Scenario Planning: Tool for Strategic Thinking
O.M. Scott & Sons Co. Leveraged Buyout
General Electric Co.: Preparing for the 1990s
Euroleague Basketball: The Challenges of Growing a New League
From Hero Honda to Hero versus Honda: Going their Separate Ways
Mass Retailing in Asia (A): The Markets (French) French
