Imagicast Harvard Case Solution & Analysis

Imagicast brought to market an interactive, multimedia, retail kiosks, designed to increase product sales. Despite the promising forecasts of analysts and detailed forecasts of demand management Imagicast, the company still has not sold a single kiosk. Time and money are running out, and the company must decide what to do next. "Hide
by John T. Gourville, Alison Berkley Wagonfeld Source: Harvard Business School 19 pages. Publication Date: April 25, 2002. Prod. #: 502052-PDF-ENG

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