According to the social context of the early 21st century, numerous market signals called for Huanghe Institute of Science and technology (HIST) is developing an expansive strategy to increase the coverage and take a more aggressive marketing campaign. Many managers HIST were convinced that the existing brand name of the institute and training manuals, HIST can easily keep the leading position in market competition, but it was obvious that the financial revenue by increasing enrollment of the practical question, and even a major problem for the management of the school. "Hide
by Alexander B. Horniman,, Yi Liu Source: Darden School of Business 10 pages. Publication Date: August 16, 2011. Prod. #: UV5829-PDF-ENG
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