Taiwanese company HTC Corporation has been recognized as the fourth largest producer of smartphones in the world by 2009. The Director-General Peter Chou was extremely proud of the remarkable achievements of his company made over the past 12 years since the start of the unknown producer PDAs for other companies. However, Zhou faced a number of decisions in order to move the company forward. Competition high-end, modern mobile devices was to promote the HTC faced big players names such as Nokia, Apple and Samsung Electronics. Many companies offer their own app stores. What HTC have to do to become a more powerful global brand? Where HTC participate in the value chain in one of the most interesting, innovative product categories in the world of technology? "Hide
by David B. Yoffie, Renee Kim Source: HBS Premier Case Collection 24 pages. Publication Date: June 24, 2009. Prod. #: 709466-PDF-ENG
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