Innovation is the vital to success in the history of Honda Motor Group (Honda). In July 2007, Guangzhou Honda's Research and Development Co. Ltd. (GHRD) was developed. It was the very first international car business to establish a R&D centers with the technological abilities to produce a totally brand-new automobile from the ground up.
While Honda Motor in Japan would offer technological assistance, the core innovations would be owned exclusively by Guangzhou Honda. This plan varied from the standard R&D management in Honda, which, regardless of the presence of R&D centers around the world, utilized to maintain its core innovations at its R&D center in Japan. This case reveals the intentions, brand-new chances and difficulties behind company design innovation.
PUBLICATION DATE: January 19, 2010 PRODUCT #: HKU887-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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