This case scenario analyzes the initiation, financing, development, and unsuccessful merger of an ambitious online market retail enterprise: HomeGrocer.com. It accentuates the threats and challenges related to developing a groundbreaking enterprise.
Even though the HomeGrocer.com. team did many things right developmentally, some key mistakes and unfortunate time resulted in them growing too rapidly and running low on cash. In addition, it induced them to make a rough strategic choice about whether to scale back operations and renege on their IPO commitments or unify with a well-funded challenger, Webvan. The case discusses lessons that may be learned from business failure.
PUBLICATION DATE: March 15, 2014 PRODUCT #: BH602A-HCB-ENGThis is just an excerpt. This case is about
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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