Health Care Center for the Homeless: Changing with the Times Harvard Case Solution & Analysis

Bakari Burns, CEO of the medical center for the homeless (HCH), located in Orlando, Florida, faced with the difficult task of re-branding the organization he leads. Burns knew that organizations are experiencing difficulties with the recognition and market differences, mainly due to public misconceptions about the relationship between the grade and the Coalition for the Homeless of Central Florida. External consulting group has proposed several recommendations for change, including the change of name and a redesign of all marketing materials. This advice and changes in the environment provided an excellent opportunity to change and reorient the organization. Recognizing the need for a new strategy and the implementation of this strategy were not the same, Burns was not sure how to organize the process of change "Hide
. by Mary Conway Dato-on, Eileen Weisenbach Keller Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: March 8, 2011. Prod. # 910A32-PDF-ENG

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Health Care Center for the Homeless: Changing with the Times

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