The case traces the route of entering into the Indian market followed by CEO of Harley-Davidson, Matt Levatich, and India country manager Anoop Prakash while also examine the efforts of the company that led towards the globalization, and presents the opportunities and challenges faced by these two executives while pursuing this strategic option. The case depicts the experience learned by them and how it would be beneficial at both geographically and inside the company of Harley-Davidson.
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