GuestFirst Hotel (A): Customer Loyalty Harvard Case Solution & Analysis

Hotel provides a context in which to explore the relationship between customer loyalty and financial performance, with four years at the data. Problems students to find the degree of the relationship between loyalty and productivity.
used as part of the third module of the course to regulate operation of the service, which addresses how managers can inform their decisions with customer data (606-097). "Hide
by Francis H. Frey, Dennis Campbell Source: Harvard Business School 4 pages. Publication Date: November 26, 2001. Prod. #: 602099-PDF-ENG

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