Gucci group N.V. (A) Harvard Case Solution & Analysis

Gucci group N.V. (A) Case Solution

Gucci group N.V. (A)



Mr. Gucci died in the year 1953 and the company was given to the sons of Mr. Gucci who got the company in inheritance. The sons of Mr. Gucci were not well versed in the business and were unable to carry on the business. The company was then sold to InvesCorp international in the year 1988.

The company now carries the most luxurious brands in the world and there are sports brands as well which are equally well known in the world. It is a globally recognized fashion brand in the world. It has more than 450 stores around the world. The company is highly known for its high quality leather products. In the current era, the company is owned by Kering and previously the company was owned by PPR Investment Company.

Brands under Gucci

There are numerous brands that are under the name of the Gucci group. The company deals in leather goods, RTW, beauty products and jewelry. The brands are divided by Kering in three main divisions, which are Gucci group (luxury), lifestyle and sports and Redcats group. The brands which fall in the luxury group are Gucci, Balenciaga, Stella McCartney, Girand-Perrgaux, BottegaVeneta, Brioni, Sergio Rossi, Jeanrichard, Saint Laurent, Christopher Kane, Boucheron, Pomeliato, Alexander McQueen, McQ, Dodo, and Qeelin. The sports and lifestyle brands are Puma, Cobra, Tertorn, Volcum, and Electric. The brands which come under Redcats are La Redoute, La maison de Valerie and Ellos.

The luxury goods industry is growing and it is a great opportunity for the competitors to participate in this sector. It was a $60 billion industry in the year 1999 and the sales also rapidly increasedat a rate of 6%....................

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