The Board of Directors and management Swissair were challenged in a new way after the country decided in 1992 against joining the European Economic Area. Swissair had to remain competitive on the world market or risk becoming a minor regional airline, given that it no longer works on the same terms as airlines in the European aviation market. Describes the strategic decisions and development until the collapse of the airline in 2001, with an emphasis on corporate governance issues. "Hide
by Ulrich Steger, Helga Krapf Source: IMD 15 pages. Publication Date: December 18, 2002. Prod. #: IMD214-PDF-ENG
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