Explains Google's history, company design, governance structure, business culture, and procedures for handling development. Evaluations Google's current tactical efforts and the risks they present to Yahoo, Microsoft, and others.
Another alternative is to branch into brand-new arenas, for instance, construct Google into a website like Yahoo or MSN; extend Google's function in e-commerce beyond search, to include a more active function as an intermediary (like eBay) assisting in deals; or challenge Microsoft's position on the PC desktop by establishing software application to take on Office and Windows.
PUBLICATION DATE: February 15, 2010 PRODUCT #: 910032-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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