Google Inc Harvard Case Solution & Analysis

Current Performance:

The financial and non-financial performance of Google is exceptional, as it has the market capitalization of almost $367 billion and is the 39th biggest company of the world. It has employed more than 50000 people. Google has the revenue of $66 billion and the net income of $13.7 billion in 2014.

The main focus of the company is on search, advertising, platforms, operating systems and hardware products. It provides vast amount of services and tools for advertisers, and the search which consist of vast index of websites available to anyone who has internet connectivity. Google is the most used search engine since 2007 with the market share over 56% worldwide. The market share of android in 2015 Quarter 2 is almost 85.6% worldwide.

Strategic Posture:

Mission:

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Objective:

The main objective of Google is to provide the fast, accurate and easy to use service by pushing the limits of existing technology, so that everyone can access the information they are seeking. Google’s objective is to focus on providing the best user experience through relevance, speed and comprehensiveness to its users. It wants to expand its operations around the globe and continue the development of new products. It has its main focus on innovation and to make sure it lead by an example and makes breakthrough in every technological aspect.

Strategies:

Google’s strategy is to innovate as fast as possible on all levels of the stack and it encourages its employees to innovate and spend their time in researching and making of new projects. Google has the strategy to focus on its user, rather than on its own internal goals and bottom line.

It has the strategy to facilitate the entire world with the services it provides. Also,it already has offices in over 60 countries and has more 180 domains that are constantly growing and half of the results are related to the people living outside U.S.

 Strategic Managers:

Board of Directors:

Board of Directors is a body, which has a group of individuals elected to represent the stockholders and oversee the activities of a company. It is necessary by the law to for public companies to have Board of directors.

Google Inc. has eleven members on its Board including the founder and co-founder Larry Page who is also the CEO of Google and Sergey Brin.

Other members include L.John Doerr who has served as the member of board since May 1999 and holds the MBA degree from Harvard Business School.

Diane B. Greene is the member of board since 2012, and holds Master of Computer Science and Masters in naval architecture degrees.

Ann Mather is the member of board since 2005 holds Master degrees in aeronautical and astronautical engineering and in Management.

Paul S. Otellinihas served in the board of Google since 2004, and holds Master’s Degree in Business Administration from University of California.

K. Ram Shriram is a member of board since 1998, and holds the Bachelor Degree in Mathematics form University of Madras, India.

Shirley M. Tilghmanis a board member since 2005, and holds a Doctorate in biochemistry from Temple University.

Top management:

The top management of Google includes the founder Larry Page, who is the CEO and is responsible for day-to-day operations of Google.Heleads the product development and strategy of the company.

Eric E. Schmidt has themain role in the development of company to make it the global leader in technology. He hasbeen working for Google since 2001; he has the responsibility for all external matters of the company including building partnerships, government outreach and leadership in technology thinking.

Sergey Brin, the co-founder of Google directs the special projects and also share the day-to-day operations responsibility with Larry and Eric.

David C. Drummond is thesenior vice president of corporate development and also the chief legal officer. He leads the teams in all legal, communications, merger and acquisitions operations and is the chairman of Google ventures, capital and investment arms.

OmidKordestani and Ruth M. Poratare the chief business officers and chief financial officers of Google. Both have joined recently but are important for the future of Google.

Financial Analysis:

Financial management and planning is the backbone of a sustainable business. Ratio analysis provides key indicators of financial results and helps in understanding the results and trends over time. Analysis is required to be calculated reliably and through accurate financial information and need to be calculated from period to period to be useful.........................

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