3R Framework: Improving eStrategy Across Reach Richness and Range Harvard Case Solution & Analysis

Identify effective strategies for developing and implementing e-business initiatives, the problem was solved for both practitioners and academics. Conceptual framework needed to attract digital attributes based on three dimensions: the scope, intensity and range. By definition, and combining these three dimensions to create such a comprehensive e-business, the strategic framework, this paper provides managers with a way to assess their current strategy, as well as prescriptive direction to strengthen it. "Hide
by John R. Wells, John D. Wells, David H. Gobeli Source: Business Horizons 10 pages. Publication Date: March 15, 2003. Prod. #: BH087-PDF-ENG

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