Global Events as Drivers of Growth: The Case of Hockey Canada Harvard Case Solution & Analysis

Management and marketing of global events has allowed an increase of Hockey Canada, the National Sport Organization responsible for sport hockey in Canada. Indeed, through a planned approach to the events, Hockey Canada has created a program of events that includes a guaranteed earnings in the millions, the high interest on the part of the host cities, good attendance, television ratings and impressive. A manager who has led the organization through this growth, Executive Director Scott Smith, is the central figure in the case, which includes background information, financial performance and strategy elements of growth in the last decade. The case raises a number of important issues in the field of sports and event management, including international growth, risks, events, hosting, development of sports, television, social media, sponsorship, digital media, sports, women, and online viewing. "Hide
by Norman J O'Reilly, George Foster, Darryl Boynton Source: Stanford Graduate School of Business 19 pages. Publication Date: December 10, 2010. Prod. #: SPM42-PDF-ENG

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