GEs Growth Strategy: The Immelt Initiative Harvard Case Solution & Analysis

The following actions GE CEO Jeff Immelt, as it implements a strategy of growth by $ 150 billion company in a tough business environment. In four years, it activates the technology GE, expanding its services and develops commercial focus, pushing the developing countries, and create a "reverse the trend" to rebuild the business portfolio across GE growth platforms. At the same time, he reorganized the company promotes the "growth leaders" in the top roles and refocus culture around innovation and risk. Finally, in 2006, he sees signs of growth, but wonders whether this is sustainable. "Hide
by Christopher A. Bartlett Source: HBS Premier Case Collection 21 pages. Publication Date: February 13, 2006. Prod. #: 306087-PDF-ENG

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