General Motors OnStar Harvard Case Solution & Analysis

In an effort to create a wired car, General Motors has developed a system OnStar, a subscription-based wireless service dashboard that provides a lot of security features and amenities, including emergency assistance, remote door unlocking, and booking. GM faced several key issues regarding its market-leading telematics system. If they syndicate OnStar, or if it was of great value to the company as an exclusive feature? If the division OnStar be allocated? Telematics devices will become standard for all vehicles, and if so, how it will affect the decision-making for OnStar? "Hide
by Paul W. Farris, Richard Johnson, William McCormack, Phillip E. Pfeifer Source: Darden School of Business 8 pages. Publication Date: January 9, 2003. Prod. #: UV2924-PDF-ENG

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