From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking Harvard Case Solution & Analysis

The author agrees on the fact that the TV advertising is still relevant and effective. He defines four types of advertisements that can be used to divert the consumer attention, promoting brands and attracting people towards online purchasing of products and services.

From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking Case Solution Other Similar Case Solutions like

From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking

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