From Preliminary Ideas to Corroborated Product Definitions: Managing the Front End of New Product Development Harvard Case Solution & Analysis

Front activities have a significant impact on the results of the new product development process, because it is here that firms create new ideas, give them direction, and set them in motion. We show that the front part can be understood as consisting of three main activities: the idea / concept of development, the idea / concept of alignment and the idea / concept of legitimacy, which allows firms to create confirming certain products. This article provides important implications for managers interested in the interface control. He pays particular attention to the difference between incremental and radical front-end and the front end of development in the light of more open innovation. "Hide
by Florent Johan Henrik Frishammar Source: California Management Review 24 pages. Publication Date: Aug 01, 2012. Prod. #: CMR514-PDF-ENG

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From Preliminary Ideas to Corroborated Product Definitions: Managing the Front End of New Product Development

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