Free the Grapes–Direct-to-Consumer Shipping in the Wine Industry Harvard Case Solution & Analysis

While the wine tourism in the United States was on the rise, the majority of consumers who have tried the Cabernet Sauvignon in one of the rooms in the Napa Valley wine was not allowed to deliver wine directly to their home. In 2002, direct to consumer delivery was either banned or are too cumbersome in 37 states. William Foster Reed, president of the Coalition for Free Trade, was determined to overcome these obstacles. Will he be able to free the grapes? "Hide
by Felix Oberholzer-Gee, Dennis Yao, Patricia Wu, Libby Cantrill Source: Harvard Business School 13 pages. Publication Date: May 17, 2007. Prod. #: 707472-PDF-ENG

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Free the Grapes–Direct-to-Consumer Shipping in the Wine Industry

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