Foxy Original Expansion Into The Us Market Case Study Analysis
Internal Analysis
SWOT Analysis
The strengths of the company includeshigh style and high quality of jewelry at lower prices.The company targets women for three different groups to satisfy the want of all group women.Release of two new collections of jewelry for every year. Strong financial position. Weaknesses includesthe fact that the company has never entered in the other markets.The company mainly focuses on the jewelry but there are other domains as well. Opportunities which is available to the company is to enter the US market as it is ten times larger than the Canadian market, high-profit generation through offering new products like clothing and other accessories,product innovation in the new market as it is expected to increase the profit. Threats for the company arecompetitors of the company in the Canadian market because of which the partners want to enter into the US market as well. The competition in the US market. The response of the people in the new market about the company’s products as 50% of the products is not popular in the US market.
VRIO Analysis
VRIO analysis consist of Value of the business as the jewelry is very much expensive so it can be easy to obtain from the market. The product is not rare because there are many competitors selling jewelry. The product is easy to get imitated by others. The resources of the company are supporting the existing demand and the company earns a higher profit because of its proper use. The sustainable competitive advantage of the company is its pricing.(See Appendix 5)
Issues
- Competitors of the company are carrying the products of the foxy original because of which the partners realized that the company needs to grow outside Canada.
- The products that are not known by the US market will result in a negative response to the
There are also number of issues as the firm wants to enter into the new market where it has no history, and also Foxy doesn’t have any experience of the international business........................................
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