Forecasting Denosumab Harvard Case Solution & Analysis

This case looks at the important business tasks: forecasting new products. Case can be used to teach finance, marketing (new product), and health care strategies. The product is one of the most important new products Amgen: Denosumab. At first glance, the case is quite easy, the students just need to do some simple calculations. However, the problem of predicting quickly become apparent.; Each forecast depends on some critical assumptions, and the answer can vary greatly "Hide
by Tim Calkins, Aggarwal Nayna Source: Kellogg School of management, Northwestern Univ. 15 pages. Publication Date: July 1, 2011. Prod. #: KEL531-PDF-ENG

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