FedEx in the Chinese Express Delivery Market: Face-Off in the Forbidden City Harvard Case Solution & Analysis

This case is suitable for courses and strategies that focus on the dynamics of competition. It follows, FedEx from when she was the only international express cargo delivery company with direct flights in key Chinese cities like Shanghai, Beijing and Shenzhen and a virtual monopoly on the international market in South China Express delivery before the event, which had some of radiance from FedEx operations in China. Leadership in the fast-growing, highly competitive Chinese market, express delivery is the key to the international strategy of FedEx. Some of the questions the students have to decide is what these agreements and joint ventures may mean for FedEx business in China and how it should respond to the increasingly crowded market. "Hide
by Ming-Jer Chen, Jin Leong Source: Darden School of Business 21 pages. Publication Date: May 18, 2009. Prod. #: UV3912-PDF-ENG

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FedEx in the Chinese Express Delivery Market: Face-Off in the Forbidden City

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