Ethnic Consumers Consulting Harvard Case Solution & Analysis

Large multinational companies are pursuing emerging markets. With radical changes in the lifestyles of consumers and proliferation of brands and types, the Indian context offers unique marketing challenges to marketers. The case deals with the view of how cultural values can offer the distinction platform for brands in the kinds of fairness creme and hair oil, the ritualistic classes used in the grooming habits of consumers in the nation.

PUBLICATION DATE: January 20, 2011 PRODUCT #: 910A30-HCB-ENG

This is just an excerpt. This case is about GLOBAL BUSINESS

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