Ethics

This case describes the efforts of Mark Snow turn undertook to resolve their serious errors: the transition to a consumer-oriented, integrity-oriented management style, greater transparency and communication, corporate ethics committee and the code of conduct Brands snow. In June 2002, after much consideration and reflection on Snow Brand (as indicated in the case),) the consumer […]

Marketing tactics, such as pricing, promotion, distribution and product solutions to all owners to help business create the need for their product or service. That managers rarely understand, however, that the marketing decisions they make in the first place to increase sales and market share have a great impact on the society as a whole […]

Is our reasoning sound, we justify the use of sweatshops in Asia, bribes to obtain contracts and tolerance of social and environmental degradation is based on the fact that everyone else is doing it, and if we do not, a competitor? Doing business across borders is a minefield of ethical dilemmas that many managers are […]

These episodes are followed by Mary Simmons, as she progresses through her career in marketing at Procter & Gamble, and then, when she started her own company of consumer products. In both vignettes, Mary is faced with an ethical dilemma in respect of sales, it represents, and to decide the best course of action. “Hide […]

These episodes are followed by Mary Simmons, as she progresses through her career in marketing at Procter & Gamble, and then, when she started her own company of consumer products. In both vignettes, Mary is faced with an ethical dilemma in respect of sales, it represents, and to decide the best course of action. “Hide […]