Google out of China 

Despite concerns about censorship and putting users in danger, Google decided to launch Google.cn in 2006. Google said that it will monitor the conditions in China and even to rethink its approach to China, if warranted. Three years later, in December 2009, Google revealed an extensive and sophisticated cyber attacks that target specific companies and […]

Stealth Marketing as a Strategy 

Stealth marketing is gaining attention as a strategy for the past few years. We begin with a brief historical overview to provide some perspective on how this strategy is practiced in a variety of ways in different parts of the world, and how it has evolved, therefore, in the emerging new market. A broader definition […]

Abiomed and the AbioCor Clinical Trials (B) 

In late 2002, a sensational article in the New York Times, depicting the experience of James Quinn and death after the AbioCor artificial heart raises questions about the processing of Abiomed informed consent related to clinical trials. At the same time, investor confidence in the company’s weakening due to the apparent stall in the course […]

Framework for Ethical Reasoning 

Practical framework to assess the ethical aspects of the proposed course of action for managers and executives. “Hide by Sandra J. Sucher 13 pages. Publication Date: January 29, 2010. Prod. #: 610050-PDF-ENG

The Credit Suisse Christian Values Fund 

Swiss investor Catholic faced with the decision on how to invest their savings in a socially responsible manner. She learns about the new fund offered Credit Suisse, which involves investments in accordance with Christian values ​​and principles. After research fund on the Internet, it becomes aware of the current state of ethical funds, its principles […]

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