eSig: Conversion Funnel Analysis Case Solution
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: August 09, 2016
eSig, an early-stage start-up, uses an electronic signature application as a "freemium" item, i.e., individuals can update from a complimentary fundamental variation to a premium variation by paying a membership cost. Utilizing 9 months of information from 50,000 user activations, readily available as a case supplement, trainees are inquired to predict the variety of brand-new users eSig will get in Q1 2016, and advise what does it cost? they must invest throughout the one-fourth on each significant marketing channel (e.g., Facebook advertisements, Google advertisements, material marketing, and so on). Keep in mind: the name and performance of the real freemium application whereupon the case is based have actually been camouflaged.
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