By the fall of 2011, Enchanting Travels had grown sales over the past four years at a compounded annual rate of 51%. With this success, growth was on the creators' minds: And if so, how fast should it grow? What investments would they have to get to grow it? By answering these questions based on the essential question of "why grow?," the creators decided on more increase for Enchanting Travels. Needing framework and a methodology for coping with their questions, the founders inquire pupils for help making this significant tactical decision and to prepare a listing of what they believe are the increase challenges.
PUBLICATION DATE: December 14, 2011 PRODUCT #: UV5325-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
China: A Concise Profile, 2014
961 Beer: Launching a Lebanese Brewing Company
Husk Power
Activity-based Management at Stream International
Design Strategy at Samsung Electronics: Becoming a Top-Tier Company
Mobile Eye
International Lobbying and The Dow Chemical Company (A)
Alcan (B): Reacting to the Alcoa Offer
Enterprise Culture in Chinese History: Zhang Jian and the Dasheng Cotton Mills, Chinese Version
China’s Evolving Labor Laws (B)
