Emerging Nokia Harvard Case Solution & Analysis

By late 2009, Nokia was struggling with the decision to restore its leading position in the high-income developed markets, where they are losing market share to the likes of Apple and Samsung, or to defend his lead in the low margin, high volume emerging markets . This case raises the question: Should Nokia stay, of course, valid for developed and emerging markets, or they have to give up one for the other? What does that mean for the types of mobile phones and services they have to offer? "Hide

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by Juan Alcacer, Tarun Khanna, Mary Furey, Rakeen Mabud Source: Harvard Business School 23 pages. Publication Date: April 23, 2010. Prod. #: 710429-PDF-ENG

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