Dragonfly Therapeutic Retreats: Creating an Affordable Indulgence Harvard Case Solution & Analysis

Georgie Yam went to Shanghai in 2001 as a consultant for the German hair care product line. Being a massage enthusiast, he quickly found a gap in the market spa town for the value for money product relaxation. A discussion with a colleague and soon-to-be business partner, Eva Chow, secured to proceed with plans for Western-style spa with a mystical oriental touch. Dragonfly Therapeutic Retreats was launched in 2003. During the first two years of operation, the partners successfully opened three stores and had no plans of stopping there. By March 2009, Dragonfly operates a network of 20 local branches and three subsidiaries abroad. The question now is how to manage the rapid expansion without damage to the brand and its high standards. "Hide
by Gilbert Wong, On Cheung, Josephine Lau Source: University of Hong Kong, 16 pages. Publication Date: September 1, 2009. Prod. #: HKU855-PDF-ENG

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