Carlsberg in Emerging Markets Harvard Case Solution & Analysis

At the risk of being targeted for a hostile takeover, or being pushed into a corner, as smaller regional players in the global beer industry, the Danish brewery Carlsberg decided in the early 2000s to enter the fast-growing emerging economies to pursue new growth arena. By 2008, this strategy has paid off, and Carlsberg was located among the five largest breweries in the world. In the Russian market - one of the fastest growing markets in the world - Carlsberg has become the market leader. In China - the largest beer market in the world in size and population - the company has reached 55 percent market share in Western China, and operates 20 plants brewery with about 5,000 employees. Ambitious acquisition strategy used in the emerging markets have become essential for business Carlsberg to the future growth and profits. Thus, the case focuses on joining Carlsberg in China, which began as a commercial failure in the eastern part of the country, but later successfully developed in the West. "Hide
by Michael W. Hansen, Torben Pedersen, Marcus Moller Larsen Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: March 9, 2011. Prod. #: W11045-PDF-ENGCarslberg In Emerging Market Case Solution

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