Direct Product Profitability at Hannaford Brothers Co. Harvard Case Solution & Analysis

As for its innovative use of the method of accounting in the retail trade, which takes into account not only sales and cost of goods sold, but at a level, all the variable costs associated with each item that is sold. Focuses on the strengths and weaknesses of Hannaford on direct benefits of the product and the opportunities and barriers to improving and strengthening the system of direct income product. "Hide
by Walter J. Salmon, Marcy K. Dew Source: Harvard Business School 27 pages. Publication Date: October 19, 1990. Prod. #: 591002-PDF-ENG

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