Designing Marketing Experiments Harvard Case Solution & Analysis

Marketing managers must often face the problem of justification of investments in the marketing mix, despite the difficulties isolate the effect of any marketing activity. This note presents the experiments as a means of establishing causality, and thus predictable campaign performance. "Hide
by Rajkumar Venkatesan 7 pages. Publication Date: August 29, 2012. Prod. #: UV6533-PDF-ENG

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