This case is a situation in which a large financial institution has acquired a significant portfolio of new clients Travel (Corporate Account) cards. The bank must decide on the optimal combination of clients to maintain in order to achieve its goals of maximizing profitability, entering the new market the product successfully and maintain reputation. Optimal combination depends on a number of factors, including the annual report spending level of service accounts, the number of cards in each accounts, the level of risk and expense containment. The choice and number of customers have an effect on future profitability of the bank and the long-term strategy. The bank is seeking a three-year limited payback period, and before expenses, which may differ significantly (and who is not in control of the bank). "Hide
by Mehmet Beguin, Stacey Yue Source: Richard Ivey School of Business Foundation 4 pages. Publication Date: May 25, 2011. Prod. #: W11086-PDF-ENG
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