Crowded Identity: Managing Crowdsourcing Initiatives to Maximize Value for Participants through Identity Creation Case Solution
How can supervisors structure crowdsourcing initiatives to optimize value for participants through identity creation and expression? We examine how customers build identities through usage and evaluate the literature on identity theory. We connect the identity type-personal, prolonged, or social-to the supervision of crowdsourcing endeavors and use tips for specialists.
This is just an excerpt. This case is about LEADERSHIP
PUBLICATION DATE: March 01, 2017
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