Creativity as a Matter of Choice Harvard Case Solution & Analysis

While the master chef or artist may welcome the freedom and flexibility associated with a larger set of options, not the average person the benefit of more choice in solving problems? The authors show how the increased complexity inherent in the increased options affects people and describe the research that led them to the conclusion that both individual and contextual factors play a role in influencing the work. They define two important variables that managers need to pay attention in the search for creative results. "Hide
by bus Iyengar, Roy Chua Source: Rotman School of Management, 5 pages. Publication Date: January 1, 2011. Prod. #: ROT133-PDF-ENG

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