Creating Competitive Advantage, Spanish Version Case Solution
A company like Schering Plough that earns superior, long run financial returns within its industry can be said to love a competitive advantage over its competitors. This note analyzes the sense of how companies create competitive advantage. The company must be sure that, were it to evaporate, it would be missed by someone in its network of providers, customers, and complementors and it could not be replaced by any one absolutely.
Competitive edge generally comes from the total variety of the actions of a company --from creation to fund, from advertising to logistics--acting in harmony. The essence of creating edge is finding an integrated set of options that recognizes a company from its competitors. The second section reveals how managers can assess the total variety of actions to comprehend the sources of value that is additional.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: August 09, 2002
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