The three founders of HealthCraft are about to craft their founding agreement and divide the equity among themselves.
Doubt remain over each member's future contributions - how is the team to devise a split that is lasting and effective? From the time when consultant Kevin Rumsfeld envisaged of the idea for HealthCraft, he had work determinedly to commence developing the business by recruiting a gifted colleague to assist with advertising and fundraising, plus a junior member of one of his plan teams to assist him build the item. All three had been working on HealthCraft part time for the past couple of months, giving from personal savings to construct a prototype. But the pressure is on to discuss and finalize a founding arrangement. What should they include in the arrangement, and should they structure their equity split?
PUBLICATION DATE: December 07, 2012 PRODUCT #: 813101-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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