Continental Airlines: The Go Forward Plan Harvard Case Solution & Analysis

On the point of its third insolvency, CEO Gordon Bethune inherited an airline in 1994. The case describes his reversion plan, focusing on (a) the target to radically improve on-time performance, and (b) the team-based bonus he considered would convince his cynical and inspire employees to perform the plan.

PUBLICATION DATE: October 14, 2009 PRODUCT #: INS057-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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