Research in Cognitive Psychology and the newer discipline of NeuroEconomics consistently demonstrates that individuals violate the strictures of reasonableness on a standard basis. This literature has generate a long list of illogical behaviours to which many of us are topic on any given day, whether we like to admit it or not. These well-documented violations of rationality have, consequently, spawned a list of prejudices that can be used to define 'logical thinking'. That is, we can evaluate degrees of logical thinking when it comes to severity and the number of cognitive biases that an individual displays.
The writers describe some of the most common prejudices that challenge thinking that is logical, in the hopes that a better comprehension of them will nurture more prejudice-free decision making.
PUBLICATION DATE: January 01, 2010 PRODUCT #: ROT098-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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