Consumer Behavior Exercise (E) Harvard Case Solution & Analysis

Students are instructed to interview the last buyer of high involvement product or service in the depths of his / her possession and use of expertise. Implementation provides students with first-hand understanding of important concepts in the field of consumption (eg, customer satisfaction, product meaning, brand loyalty). "Hide
by John Dayton, Susan Fournier Source: Exercises 2 pages. Publication Date: August 25, 1995. Prod. #: 596043-PDF-ENG

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Consumer Behavior Exercise (E)

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