Concept Testing Harvard Case Solution & Analysis

Description of the production concept testing. Gifts guiding principles for efficient design, execution, and interpretation of the test of procedures. Are discussed the restrictions of these of methods and kits from a situation, for which they are are appropriate. "Hide
by Robert J. Dolan 9 pages. Publication Date: November 28, 1989. Prod. #: 590 063-PDF-ENG

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