Piaggio, Vespa scooter engine manufacturer must decide whether to outsource the production of the new engine. The solution is surrounded by uncertainty achievable sales volume for the engine, especially in new and less expensive competing products are gaining popularity. Case (UV1607) provides an overview of the competitive style of each of the major manufacturers and provides a discussion of their key features. In case describes what happens in the market and Piaggio, after the company built the engine. "Hide
by Jeanne M. Liedtka, Pablo Ciano, Emily Jean Gibbons Source: Darden School of Business 6 pages. Publication Date: August 17, 2000. Prod. #: UV1609-PDF-ENG
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