Proactive corporations are generally invested in more ambitious sustainable development initiatives. However, managers need to determine the circumstances in favor of the generation of public benefits and corporate profits. For some companies, the best use of resources can lead to some environment-related investments. For others, obtaining ISO 14001 certification or having some environmental labeling products can enable them for competitive advantage. However, no overall strategy makes business sense for all firms. Provides the basis for the classification of generic types of competitive strategies for environmental protection to help managers identify priorities and areas of organizational actions, thus optimizing the overall economic impact of environmental investments and turning them into a source of competitive advantage. "Hide
by Renato J. Orsato Source: California Management Review 18 pages. Publication Date: February 1, 2006. Prod. #: CMR334-PDF-ENG
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