Competing for the Free Newspaper Industry in Spain: Metro vs Que Harvard Case Solution & Analysis

In the past few years, Metro News has successfully developed position as one of the most important newspapers in Spain, at the same time enjoying the expansion to 16 countries. The new business model is completely sustained public revenues and booming expansion may, at least in part, explain this success. However, at the moment, the metro has to protect its positioning in relation to traditional media groups and other new participants in the free press. Focused on Spain, where Recoletos, one of the largest Spanish media group, plans to launch a free newspaper, Que, in 15 cities. Such a launch can be a serious threat to the further expansion of the underground and positioning in Spain. "Hide
by Josep Valor, Luis Vives Source: IESE 32 pages. Publication Date: September 29, 2004. Prod. #: IES131-PDF-ENG

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