Two-year-old startup Color Kinetics has developed a unique technology of colored lighting using LEDs, digitally controlled, and developed this technology into a successful product line for its first target market "Retailtainment". Now, in November 1999, the management team assesses how best to extend this success to other markets and / or strategic initiatives and achieve growth targets within it, and with investors. "Hide
Narayandas by Das, Mary Neuner Caravella Source: Harvard Business School 16 pages. Publication Date: March 30, 2001. Prod. #: 501077-PDF-ENG
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