Cognizant Technology Solutions Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

In a competitive industry, outsourcing of information technology solutions Aware Technology has developed a strategy to differentiate themselves, emphasizing the building in close proximity relationships with customers through the "two-in-a-box" (TIB) model. This model is based on having two people share the overall responsibility for the client. In the U.S. or Europe, "on-site" person, along with his or her relationship management team is responsible for understanding customer needs, getting the right projects and the review of this work. "Offshore" person in India or elsewhere, along with his or her delivery team responsible for the project with high quality and on time. However, the top and bottom line metrics are used to evaluate the performance of both on-site and offshore managers. This strategy (as opposed to based on things such as low cost and innovation used by competitors Aware in) is designed to create a deep and strong relationships with customers, which will be more aware of the "share of wallet". One interesting aspect of TIB aware Business Consulting, a group of 1,700 people, which advises clients in the context of helping them to develop IT solutions for their business needs. More recently, and as the next generation model of BTI, taking into account the developing what it calls a "Conscious of 2.0" or C2. C2 delivery platform based on the technology of Web 2.0, which allows you to divide the work into aware of the problem, that may be made in any part of the world's best resources in realizing exist on the basis of cost, experience and at the same time maintaining cooperation and integration in order to ensure timely and high-quality delivery. "Hide
by Robert G. Eccles, David Lane, Prabakar Pk Kothandaraman Source: Harvard Business School 21 pages. Publication Date: January 17, 2008. Prod. #: 408099-PDF-ENG