Coca-Colas New Vending Machine (A): Pricing to Capture Value or Not Harvard Case Solution & Analysis

Chairman and CEO M. Douglas Ivester stumbles when he tells Brazilian magazine show about the new Coca-Cola vending machine that can automatically raise prices in hot weather. The reaction of the world is fast and negative. "Hide
by Charles King, Das Narayandas Source: HBS Premier Case Collection 9 pages. Publication Date: February 7, 2000. Prod. #: 500068-PDF-ENG

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Coca-Colas New Vending Machine (A): Pricing to Capture Value or Not

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