Coca Cola Harvard Case Solution & Analysis

Coca Cola Case Solution

Introduction

Profile and Heritage:

Coca-Cola was initially established in Atlanta, Georgia, in 1886 where Dr. Jon Smith Nonmember, a local pharmacist, produced caramel decorated liquor; it conceded a lot of new products. The mixture was pooled with carbonated liquid and sampled by a customer who all approved, and this was something different and extraordinary. After that, Dr. Pinkerton's partner and bookkeeper Frank Robinson gave the name.

18th Century:

In 1885, Nonmember named his French Wine Coca as energetic drink or refresher.

In 1886, the name was registered and passed legislation, Nonmember developed a non-alcoholic edition of French Wine Coca.

On May 9, 1886, first sales of nonalcoholic Coca Cola were at Jacob’s Pharmacy in Atlanta, Georgia. In the beginning, Coca-Cola was sold as a patent medicine for five cents a glass at soda fountains; it became famous in the United States at that time because people of America had faith that carbonated water was good for health.  After some time, Nonmember argued that Coca-Cola saved from many diseases like morphine addiction, indigestion, nerve disorders, and headaches.

On May 29 of the same year 1886, Nonmember ran the first advertisement for the beverage.

In 1888, three different versions of Coca-Cola were sold in the market by three different businesses. On January 14, 1888, co-partnership had been formed among Nonmember and four Atlanta businessmen: J.C. May field, A.O. Murphy, C.O. Mullah and E.H. Blood worth.  John Nonmember confirmed the name “Coca-Cola” belonged to his son Charley.

In 1888, the name Coca Cola permitted him to contribute as a major shareholder in the market. In March 1888, Charley took control of Coca-Cola.

19th Century

In 1894, the first outdoor advertisement promoted Coca Cola. Cola syrup was also sold as an over the counter. At the time of the 50th anniversary, the soft drink had reached the status of National Icon in the USA.

In 1935, it was licensed by Atlanta Rabbi, after the company made little changes in the sourcing of same ingredients. First time in 1914, the largest successively running commercial of Coca-cola soda was at Atlanta’s Freeman's Pharmacy. Jack Freeman headed over the Pharmacy from his father and ran its operation until 1995 and closing it after 81 years.

On July 1944, one billion gallons of Coca Cola syrup were produced by the company, as well as the cans of Coca-Cola first appeared in 1955.

20th Century:

July 5, 2005, it was exposed that Coca-Cola would start its operations in Iraq for the first time.

In Canada the a name of “Coca-Cola Classic” was changed back to “Coca-Cola” in April 2007. The name was changed because new Coke was no longer in the manufacture and eliminating the need to differentiate the two and the formula was same. In 2011, the products of Coca-Cola Classic was removed.

The biggest challenge in the market was of the existing bottles and lack of consistency in packaging the bottle among 1000 bottles at a time. So, other bottlers agreed that this company needed the different and distinctive bottle. In 1916, the other bottlers of beverage companies agreed on a counter bottle. The new Coca-Cola bottle was so unique, and it can be differentiated from other competitors and quickly recognized as the bottle of Coca-cola. In 1977 the countered coca cola was registered. In 1980, a company designed such a memorable slogan “Coke is it.” In 1993, Coca-Cola practiced with computer graphics and the popular “Always Coca-Cola” launched in continuous series of ads.

In 2009, the campaign of “Open Happiness” started around the world (campaign or message was seen on billboards, stores, TV and other printed advertising methods). The primary purpose was to deliver the message or to invite millions and billions of people to try and refresh with coca cola.

Nowadays Coca-Cola Company is the world’s largest beverage company, and it’s a leading manufacturer and marketer of Soft drink. Today demand and usage of Coca-Cola is consumed by worldwide. Coca-Cola is not a sort of company, which runs its business on its past performance, but instead of that it looks toward future goals and performance. Coca-Cola continuously looks for new markets to increase its market share in those areas in which it has a strong position. Coca-Cola is the world’s largest manufacturer and distributor of syrups and has more focus on soft drinks.

Coca Cola Harvard Case Solution & Analysis

 

Coca Cola’s financial records for about 75 percent of the company’s unit sales volume of soft drinks and remaining 25 percent consist of other well-known soft drinks like Sprite, Fan ta, fresco, Mellon Cello, Surge and so many others. The company’s soft drink operations are managed in 6 groups:

  • North America
  • Latin America
  • Africa
  • Europe
  • Middle East
  • Minute Maid Company................

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