Claiborne Asks Web Surfers to Name New Line Harvard Case Solution & Analysis

The results of the online voting promotion used to guide the selection of brand new expansion for clothing enterprises. "Hide
by Susan Fournier, Andrea Wojnicki Source: Harvard Business School 5 pages. Publication Date: January 25, 2000. Prod. #: 500055-PDF-ENG

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Claiborne Asks Web Surfers to Name New Line

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