Citibank: Global Customer Management Harvard Case Solution & Analysis

Describes Citibank's worldwide operations, which include activities in both developing and developed markets. Bank structure also varies depending on the markets and regions, ranging from autonomous national affiliates in industry / product based on the structure of the U.S. domestic market. At the time, the bank has an existing organization for large multinational clients with significant operations (and therefore business) in various regions, the bank views as to serve local customers, who are in the process of expanding to more than one region. "Hide
by Michael Y. Yoshino, Thomas W. Malnight Source: Harvard Business School 20 pages. Publication Date: January 20, 1995. Prod. #: 395142-PDF-ENG

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